A virtual reality (VR) group has expanded with new deals with Sea Life in the UK as well as with a US zoo and aquariums. Greater Manchester-headquartered Immotion Group now

Encouraging active and long-lasting engagement with the natural world is one of the prime goals of zoos and aquariums. Though some worry that technology will undermine their mission, keeping people

Virtual reality (VR) is now the fastest-growing content segment in the world. Research by PwC found that VR content will grow at a compound annual rate of 30 percent between 2021 and

Virtual and augmented reality tools have reached a level of maturity to be utilised across various industries. In this article, Ben Hargreaves asks whether there is particular potential for the

Immotion’s Undersea Explorer Virtual Reality Theater at Shark Reef Aquarium at Mandalay Bay Resort and Casino underwent a major expansion last week moving from 36 to 48 seats.  The new

The popularity of dedicated virtual reality attractions for the larger venues has still seemed to find its footing, but new investment into the deployment of VR attractions to offer a

Revenue at a virtual reality entertainment group, which has deals with the likes of The 02, Blackpool Tower and the owner of Alton Towers, surged by 135% during the first