There’s something very privileged about being in the domain name business, explains CentralNic Group CEO Ben Crawford. “Domain names changed the world a quarter of a century ago,” he says. And today, for any budding business, registering a domain name is the first moment an idea crystallises into something tangible. “It means we are right there at the very beginning of the entrepreneurial impulse, supporting the first act that turns an idea into a reality.”
In his own words, CentralNic “sells people the tools to build their own new parts of the internet.” Online presence tools such as domain names, hosting and email are the first toolset, grouped together in a one-stop global marketplace serving online retailers and direct customers of all types. The other set is the online marketing tools used to acquire customers. “We’ll help you monetise your website or even your domain name on the one hand,” he explains. “On the other hand, if you’re trying to sell something online, we have the tools to find internet users who will convert into your customers.”
CentralNic Group Plc (LON:CNIC) provides registry services, distribution, and strategic consultancy for new TLDs, ccTLDs and SLDs.