Vipera (AIM: VIP), the specialist digital financial services provider, and ExperienceLab, part of Serco Group plc, has explained to DirectorsTalk about a worldwide non-exclusive partnership to collaborate on next generation mobile centric user experience design, leveraging each other’s highly complementary offerings in their respective markets.
ExperienceLab has been helping to drive innovation, shape new products and services, and direct strategic thinking for innovative brands including the BBC, Google, and American Express for more than forty years. As a trusted supplier to many international brands it is well positioned to help research and design the value-added digital financial services experiences that Vipera can deliver.
ExperienceLab focus on user centric design and innovation to develop engaging and holistic customer experiences that go beyond simple screen based interactions. Vipera’s mobile centric model of enhanced digital financial services delivers services across a range of mobile and wearable devices. Vipera’s bank grade middleware platform, MOTIF, is well positioned to deliver and manage engaging and experience-rich mobile banking services to consumers in the many countries in which it already has an established presence.
Commenting, Marco Casartelli, CEO of Vipera, said: “The rapid growth of the Fintech sector has shown us the importance of providing simple, efficient and user friendly services. Competition for the attention of customers is intense. Users are not interested in the technology per se, they care about how simple, efficient and engaging the experience is. The combination of Vipera’s technology and visual design expertise with the deep user centric approach of ExperienceLab provides a powerful combination to give the consumers what they want.”
Commenting, Gavin Sambles, Director, ExperienceLab said: “Our belief that ‘customers build the best experiences’ is now being recognised across the private and public sectors. The increasing competition in the banking sector has made functions and services expected commodities. The real area of differentiation now comes from the overall customer experience. For any on-line or mobile banking service to be successful, it requires functionality to make the completing a task simple, an interface that is instantly engaging and an experience that delights the customer and ensures not only loyalty but also advocacy. We believe our partnership with Vipera delivers this complete package: Vipera’s market leading software delivers the function, ExperienceLab’s customer centred approach delivers the experience and together we deliver an outstanding solution”
