Vipera plc (AIM:VIP), the specialist provider of mobile financial software services, broadens its product offering to customer engagement solutions for retailers as announced in its interim results on 5 September 2016.
Leveraging its experience and diversified service capability, ranging from App and UX design to the origination and management of digital consumer engagement programmes, Vipera, through its subsidiary Codd&Date, has developed a new solution for the retail market which has been deployed by its first customer in Italy. The primary objective is to help address the problem of store visitors buying from competitors online.
Today, the digital interaction of retailers with their customers is growing strongly, including proximity marketing solutions and payments. This new solution leverages the flexibility of the Motif platform and allows retailers to engage with their customers in a new way, going beyond the traditional retail experience.
Through proximity technologies, it allows the engagement of individual customers in stores with personalised mobile notifications matching their spending profile and the delivery of a coherent experience with an omni-channel communication strategy integrating e-commerce, CRM, social channels and loyalty programs.
This is an important development for Vipera, broadening its offering into a new vertical, having historically focused on providing digital solutions to banks and the financial industry internationally.
Marco Casartelli, Vipera CEO, commented: “Vipera continues to develop its offering using the strength and flexibility of our Motif platform. Codd&Date is doing an excellent job in Italy with this large retailer and we are optimistic that the new proposition for the fast growing retail sector will contribute to our further growth in 2016 and beyond”.
