Consumer attitudes to luxury are changing. Concerns over the environment mean that established luxury materials are under scrutiny from a buying public that demand a high-end experience without compromise on sustainability.
OEMs are responding, experimenting with new materials that leave a reduced carbon footprint on the planet. But how much are consumers prepared to forgo for the sake of the environment? Is sustainable luxury achievable a contradiction in terms? Or is it possible to have the best of both worlds?
What role can design play in redefining luxury for a new type of consumer? And ultimately, what will the luxury car interior of tomorrow look like?
CT Automotive PLC (LON:CTA) designs, develops and manufactures automotive interior finishes and complex kinematic assemblies for the most well-known automotive brands on the planet.