What’s Boohoo’s secret.

Earlier this week boohoo emerged as the clear winner of a very difficult Christmas.

While rival Asos issued a profit warning in December after a bleak November, the UK experienced the worst Christmas retail sales for ten years.

Amid all the gloom came the shining light that is boohoo. This week boohoo group, which is responsible for brands boohoo.com, PrettyLittleThing and Nasty Gal, reported 44 per cent overall growth in the final four months of 2018.

Other retailers looked on enviously and wondered what their secret was.

Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names.

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