The son of a Kenyan-born, and former supplier of New Look and Primark. Kamani is behind a growing fast-fashion empire: Boohoo, which also owns PrettyLittleThing, Nasty Gal, Karen Millen, and Coast.
Mahmoud Kamani maintains a low profile and never speaks to the press, but he is indeed the man behind the latest great fashion phenomenon. Boohoo has become the largest British fashion ecommerce in terms of capitalization, already surpassing Asos, with four more brands in its portfolio. Boohoo is one of the pioneers of the cheap ultra-fast fashion trend that has conquered the Internet. Who is Mahmoud Kamani, and could he be the new king of online fashion?
Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal & Miss Pap brand names.
