It’s that time again! 2023 has come and gone as quickly as a blink of an eye and as retail marketers begin to think about their budget for next year, it’s time to reevaluate what strategies were successful and what we may want to leave behind as we ring in 2024. Without a doubt, we are beginning to see a data revolution and a deeper push towards consumer consent and privacy.
These trends lean into the notion that as marketers, we need to be more mindful of how we are engaging consumers and to ensure we are not inundating buyers with dated marketing tactics. How can marketers achieve this? Simply put — data. Data is key for better understanding your target audience and with the right data — consumers will be less inclined to hit the dreaded unsubscribe link and run toward your competitors. Here are some of the marketing trends that will continue to help retailers supercharge their efforts in 2024.
itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.
