5 retail trends to watch in the New Year

As the calendar turns toward a new year, many consumers continue to watch their budgets closely. And that factor is shaping retail strategies for 2024.

“The average American family has eaten into the savings it created during the pandemic,” Ben Johnston, COO of Kapitus, told The Food Institute. “American consumers today are more cautious than they have been in recent years.”

Additionally, Americans’ time is treasured nearly as much as their money these days. That’s playing a key role in the rise of convenience meals, according to good natured, a company focused on environmentally safe food packaging. The company’s recent survey noted that 69% of consumers said buying convenience foods allows them to spend more time with loved ones, for example.

itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.

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