5 tech investments that reflect real-world retail trends

1. The in-store experience is ripe for both basic and inventive improvements.

Looking at market size and where traditional retailers are going to get the largest return on investment, improving the in-store experience is still, by far, the largest opportunity for retailers. But where to start?

So many of the problems that plague brick-and-mortar stores have already been solved on digital shopping channels — or never existed in the first place.

2. Meeting consumers where they actually are on sustainability.

More consumers than ever are saying they want to shop sustainably, but they also want the low prices of fast fashion. Producing and operating sustainably in the U.S. requires government regulation, and normally comes with a higher cost.

itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.

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