Telecom operators are no longer just pipeline providers. As artificial intelligence reshapes the industry landscape, a new breed of AI-native services is turning traditional networks into innovation engines for growth and profitability.
Artificial Intelligence (AI) is redefining the telecoms industry, shifting the focus from basic operational efficiency to bold new strategies for value creation. In TM Forum’s latest report, Leveraging AI for Service and Value Creation—produced in collaboration with Cerillion—Communications Service Providers (CSPs) are offered a blueprint for transforming their AI ambitions into tangible business growth.
The report highlights how AI is being deployed to enhance network intelligence, enabling cutting-edge services like Network-as-a-Service (NaaS) and network slicing that deliver tailored connectivity on demand. These advances empower CSPs to deliver more responsive, agile solutions to enterprise and consumer markets alike.
Telecom operators are also beginning to monetise Large Language Models (LLMs), applying their infrastructure, data assets and sector knowledge to develop and refine AI models. From advanced customer service tools to industry-specific enterprise applications, CSPs are uniquely positioned to become both users and providers of AI technologies.
New AI-driven products are taking shape, including intelligent voice services, robust security solutions and high-value enterprise concierge offerings that leverage real-time insights and automation. These services are not only expanding portfolios but also deepening customer engagement and loyalty.
A growing number of telcos are now exploring Managed AI Services, offering AI-as-a-Service by leveraging their established infrastructure, trusted customer relationships and deep understanding of data sovereignty. This positions CSPs as credible, secure alternatives to global tech players in AI deployment.
Strategically, the shift toward AI-driven platforms and collaborative ecosystems is accelerating. By integrating with hyperscalers while retaining strategic control, CSPs can play a central role in the AI value chain—bridging connectivity with intelligence and becoming essential partners in digital transformation journeys.
TM Forum’s report is a strategic playbook for telecom leaders ready to embrace AI not just as a tool, but as a cornerstone for revenue innovation and future competitiveness.
Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.
