App Store Optimization: Why it matters and how 24i can help

It’s hard to believe that Apple’s App Store is still not quite a teenager! From it’s launch in July 2008, it has grown to offering more than 1.96 million apps. It has also inspired many equivalent marketplaces on other platforms, most notably Google’s Play Store which itself boasts in excess of 2.87 million apps. The world has become increasingly hooked on apps. One study found 21% of Millenials open an app more than 50 times a day! But there are many app store pitfalls that app publishers – including 24i’s streaming customers – need to avoid if they are to maximize their reach.

In this incredibly crowded marketplace, discovery is a major challenge. App publishers need to make it as easy as possible for consumers to find their app. Optimizing your app name and description can help with this, especially if you’re hoping for consumers to discover your app by chance when searching for similar or competitor services. But the algorithms that govern app store search results also look beyond the simple relevance of the search terms, taking into account the number of times an app has already been downloaded (popularity breeds visibility) and how existing users feel about the app as expressed in ratings and reviews.

Amino Technologies (LON:AMO) is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Amino continuously innovates to help customers deliver modern video experiences.

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