Brands embrace tech and shoppable content to attract customers

With the holiday shopping season nearing its unofficial start, and Amazon’s Fall Prime Day set for 8th and 9th October, many retailers are preparing for early sales. Consumer confidence remains shaky, and several retailers, including Target,

Despite inflationary pressures, which continue to impact consumer spending, Gartner’s recent survey reveals that 32% of shoppers intend to begin their holiday shopping well before November. At the same time, 21% of respondents said they are

The retail landscape is experiencing rapid transformation across various areas such as artificial intelligence, demographic changes, social commerce, and contactless payments. Retailers are now adapting to fundamental shifts in how consumers navigate their path to purchase.

Retail is undergoing a profound transformation in 2024 as the boundaries between physical and digital shopping become increasingly blurred. This shift, known as “retail convergence,” is redefining how consumers shop, how retailers engage with their customers,

As the holiday season approaches, a new Adobe Analytics report predicts that 53% of online sales will be made through mobile devices. This trend is expected to continue growing, with mobile shopping set to surpass desktop

Retail sales across various segments observed by Retail Dive saw a 6% increase in July compared to the previous year, according to data released by the U.S. Department of Commerce. This growth is seen as a

Earnings reports and retail sales figures from this year indicate that consumers continue to be cautious about spending, a trend that has persisted for the past two years. This caution has benefitted companies like dollar stores

AI is revolutionising e-commerce, transforming the way we shop online with enhanced personalisation and efficiency. The integration of AI is reshaping digital retail, offering tailored shopping experiences that cater to individual needs and preferences. The e-commerce

NRF Nexus is where top retail figures in technology, marketing, and innovation seek new ways to enhance customer engagement through retail tech and digital innovation. Publicis Group Chief Commerce Strategy Officer Jason “Retailgeek” Goldberg hailed it

According to the National Retail Federation (NRF), retail supports over one in four U.S. jobs among 55 million workers. However, frontline workers in this industry often face challenges such as erratic schedules, repetitive tasks, and increasing

Artificial intelligence (AI) has a significant influence on the retail sector, from predictive analytics to gathering customer data. The integration of advanced technologies like natural language processing (NLP) and computer vision is further deepening this impact.

Africa’s retail landscape, characterised by diverse consumer needs, a burgeoning youth population, growing technology adoption, and a rapidly changing economic environment, is ripe for innovation. Retailers across the continent are seeking innovative strategies to stay ahead,

Reaching any midpoint, whether it’s during an ultra-marathon to catch one’s breath before gearing up for the next stretch, or for a project team reflecting on their progress and making necessary modifications, is all about positioning

Salesforce has unveiled its 2024 holiday shopping predictions. In the 2023 holiday season, online sales were estimated to have reached $1.17 trillion globally, a 3% increase from the previous year, with U.S. online sales rising by

Retailers have had access to generative AI tools for more than a year now, enough time for almost all to witness the new technology’s undeniable power. While the speed and scope of experimentation have varied across