To attract customers in 2023, many brands integrated tech into their marketing strategies. Virtual experiences gained steam, with J. Crew introducing a holiday version of its virtual store and Kohl’s launching a number of virtual holiday events that tapped into social media and augmented reality.
Shoppable content has been gaining steam as well. Walmart this past holiday season announced a 23-part shoppable rom-com commercial series running across TikTok, Roku, YouTube and the retailer’s own social media channels. The series followed other shoppable content efforts the mass merchant had launched in recent years.
Social media itself is increasingly becoming a shopping destination. TikTok late last year launched TikTok Shop, allowing consumers to purchase recommended products directly in the app.
itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.
