A shift in retail is moving faster than any other trend we have witnessed that customer interest is moving from products to relationships. This shift is great news for retailers if they know how to adapt to their customer wants. Let’s look at a few numbers:
These numbers are staggering because we were watching retail move full steam toward online only. Now we see the reverse. I have always believed that retail is a human interaction that solves basic emotional needs: connection and validation.
With this in mind, it begs the question. Is your furniture store equipped to deliver these personal experiences and build long-term customer relationships? Are your sales associates enabled to do this at scale?
itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors.