We believe the future of TV is defined by consumer expectations. To better understand how consumers feel about their pay TV and streaming services, we asked them! Our Voice of the Consumer survey reflects some interesting insights about what consumers like, dislike and any improvements they would like to see.
As we expected, younger generations stream more than older folks. However, the consumers who responded are generally satisfied with their pay TV and/or streaming services. Perhaps this is a signal that the pace of pay TV churn will abate. The most significant finding is that subscribers want the best of both worlds – meaning that streaming subscribers miss some of the features they took for granted in their pay TV service. And, pay TV subs want some of the features offered by streaming services.
