Corporate social responsibility in the time of coronavirus

Corporate social responsibility (CSR) often falls to Boards, and can sometimes get overlooked, particularly during a crisis. Yet businesses will be remembered for their responses and behaviour during the coronavirus pandemic for years to come. Large global conglomorates have had CSR departments for years, responding to a growing desire from consumers that their brands do more than simply supply their product at a market-appropriate price, but in many businesses, it is down to the leadership to ensure that good corporate citizenship is considered. Research indicates a growing trend for consumers shifting loyalty to other brands which are perceived to be good corporate citizens, even if their product costs more. This shift in emphasis is usually attributed to the rise of millennials as a dominant consumer group, who are considered to be the most engaged with ideas of ethical, moral and sustainable responsibility.

Research into this area suggests that it is not simply a question of making sure the business does its recycling. 

Norman Broadbent plc (LON:NBB) is a leading Professional Services firm offering five interrelated Talent Acquisition & Advisory Services: Board & Leadership/Executive Search, Senior Interim Management, Research & Insight, Leadership Consulting & Assessment, and executive level Recruitment solutions.

Click to view all articles for the EPIC:
Or click to view the full company profile:
    Share on facebook
    Facebook
    Share on twitter
    Twitter
    Share on linkedin
    LinkedIn
    Norman Broadbent Plc

    More articles like this

    Norman Broadbent Plc

    The Boardroom: Tackling unconscious bias

    Diversity on Boards is, and quite rightly continues to be, a hot topic. With the news last month that there was not a single CEO, CFO or Chair from an ethnic minority background on the boards of any

    Norman Broadbent Plc

    60 seconds with … Andrew McMellin

    This month, Clare Nash, Director at Norman Broadbent Group interviews Andrew McMellin, ex CEO of Pioneer Underwriters. Having started his career 30+ years ago as a broker, Andrew went on to have a successful career in underwriting including

    Norman Broadbent Plc

    PropTech: Pace. Agility. Innovation.

    Despite enjoying enormous investment, supporting significant wealth, and attracting considerable entrepreneurial activity, the real estate sector was slow to invest in digitisation and the adoption of future facing technology. But not anymore. Like many sectors the industry has

    Norman Broadbent Plc

    Five things to know about AI

    As we learn more and increasingly adopt the power of Artificial Intelligence (AI), how much do we really know about where it came from – and what it can do for us? 1. AI: is not new The

    Norman Broadbent Plc

    Light at the end of the Tunnel?

    After a bruising 12 months, the Consumer sector is (understandably) reluctant to celebrate the return of ‘normality’ – be that the ‘old normal’, the ‘new normal’ or the ‘next normal’ – just yet. However, despite the inevitable caution

    Norman Broadbent Plc

    Covid-19 and IR35… What next for Transformation?

    The landscape Norman Broadbent’s Change & Transformation practice are starting to hear increasingly positive market noise regarding implementation of post Covid-19 initiatives with a growing number of companies, now looking to overcome transformation challenges brought on by the