From sports leagues to broadcasters, cable operators to news outlets, OTT streaming through DTC apps is redefining how brands engage with their audiences and, ultimately, monetize their services. Yet the current landscape for OTT app creation is not only incredibly diverse but is also becoming much harder to navigate.
As the demands of the OTT app market become increasingly complex, what are the best practices brands and services can take when designing and delivering a killer OTT app?
Keeping it simple
Bells and whistles such as interactive graphics and e-commerce widgets have been in apps for years. Yet the essential aspect of any OTT app is still to get people to their content as quickly as possible.
Amino Technologies (LON:AMO) is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Amino continuously innovates to help customers deliver modern video experiences.
