Furniture retailers should be ‘clienteling’

A major shift is happening in the retail industry from products to relationships. Studies show customers want a relationship with somebody they can trust. They want more than product reviews. They want an expert, somebody who knows their tastes, budget, upcoming needs and will let them know when the things they want are on sale.

In addition, today’s customers are sophisticated and use technology to enhance human relationships. Retail has to keep up or die. Furniture retail is no different.

How do furniture retailers build long-term relationships with clients at scale? The answer is a process called clienteling.

itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors.

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