How Halloween became a $10 billion business for retailers

Driving through a neighborhood in October, it isn’t uncommon to find houses adorned in larger-than-life skeletons, inflatable characters, animatronics and other items to get into the spooky spirit of the season.

Halloween decorations have increasingly grown in popularity over the years and it’s become a lucrative opportunity for retailers.

Nearly 70% of consumers plan on celebrating Halloween this year, sending projected spend on the category to $10.6 billion, up from $10.1 billion in 2021, according to a survey conducted by Prosper Insights & Analytics and the National Retail Federation. 

itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors.

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