How retailers can embrace future technology trends

Perhaps the single most effective thing retailers can do in 2024 and beyond is to acknowledge that aspirations and consultative conversations have overtaken reality. If a retailer wishes to take advantage of the latest and greatest trends for this year and next, it would do well to keep its feet firmly planted on the ground while working with a good partner to achieve its technology aspirations.

What does this mean? We all know that the future is ambient technology that is always on and always ready to make the customer and employee experience better, but which is not intrusive. In this world the omnichannel is dead. Except that we are not in that world yet and most retailers are nowhere near proclaiming they’ve evolved past the omnichannel.

How does a retailer propel itself into the future with a firm grasp of reality? It must build a singular purpose and refine its strategy.

itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.

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