Consumers today have more ways to communicate with brands than ever before: think social media, messaging apps, live video platforms and even gaming environments, not to mention those old standbys the website and store.
Add to that the fact that retailers now have loads of data about their customers — so why do so many shopper journeys remain resolutely un-personalized? The most successful retailers today are using this rich data in tandem with new technology to build relationships with their most valued customers, not only online but also in stores.
itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors.