In today’s retail landscape, brands are embracing artificial intelligence and other cutting-edge technology solutions to keep up with the competition and provide their customers with the best possible shopping experiences. However, it’s equally important to maintain a personal touch and human element to create a truly immersive and engaging experience. The most successful retailers will combine art and science to create compelling and powerful shopping experiences across all channels.
The Science of Retail
With recent advancements, AI can help retailers quickly analyze information at a scale that previously wasn’t possible. For example, AI-powered chatbots can provide personalized customer service to shoppers 24/7, helping to improve customer satisfaction and increase conversions.
itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.