Inside the transformation of retail careers

As a result of physical retail’s shifting fortunes over the past five years, the nature of a career in retail has changed significantly, encompassing new responsibilities to reflect new store experiences. Store staff could now be expected to: host in-store events and community experiences; offer service touchpoints for consumers’ educational and omnichannel needs; provide digital clienteling and style advisory services; manage distribution and online returns; even contribute to some brands’ social output.

Such responsibilities reflect the potential for more varied opportunities within a retail career path today — but they are increasingly foisted upon an employee cohort that already feels undervalued and underpaid. Consequently, many retailers are struggling to fill store roles or effectively retain those on their shop floor.

itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.

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