After a bruising 12 months, the Consumer sector is (understandably) reluctant to celebrate the return of ‘normality’ – be that the ‘old normal’, the ‘new normal’ or the ‘next normal’ – just yet. However, despite the inevitable caution which is colouring many of our conversations with clients thus far in 2021, the news that the vaccine program remains on-track, and the growing belief that schools may reopen in early March, possibly shortly to be followed by non-essential retail, offer some glimmers of hope. There are many questions about what such a recovery might look like, and how long it will take certain sectors to recover, along with questions about whether certain changes to consumer behaviour are here to stay – but below are our predictions for what a recovery in the consumer sector may look like.
The big winner throughout 2020 was of course online shopping, which has remained strong into 2021.
Norman Broadbent plc (LON:NBB) is a leading Professional Services firm offering five interrelated Talent Acquisition & Advisory Services: Board & Leadership/Executive Search, Senior Interim Management, Research & Insight, Leadership Consulting & Assessment, and executive level Recruitment solutions.