Fresh off their 2024 Formula 1 Constructors’ Championship triumph, McLaren Racing has reinforced its competitive edge by renewing partnerships with five major sponsors for the 2025 season. This strategic move cements the team’s commitment to innovation and high performance, ensuring its continued presence at the forefront of motorsport.
The extension of agreements with Alteryx, Medallia, Salesforce, Smartsheet, and Stanley Black & Decker underscores McLaren’s ability to attract and retain industry-leading partners. These collaborations will provide cutting-edge resources and technologies that enhance both the team’s on-track capabilities and business operations.
Alteryx will remain integral to McLaren’s data-driven approach, delivering enterprise analytics and automation software to process the immense amounts of data generated across car performance, factory operations, and race strategy. This expertise will be instrumental in optimising efficiency and driving faster decision-making.
Medallia continues as McLaren’s official feedback partner, enabling the collection and analysis of real-time insights from fans and team members. This collaboration reflects McLaren’s ongoing commitment to improving both fan engagement and internal performance dynamics.
Salesforce will extend its role as McLaren’s official CRM platform, offering its AI-powered suite to enhance digital operations, strengthen fan connections, and expand McLaren’s global influence. The partnership plays a crucial role in transforming McLaren’s commercial and technological approach to modern motorsport.
Smartsheet remains an essential technology partner, streamlining McLaren’s digital programmes and ensuring more efficient asset management. This expertise enhances race operations and maximises engagement opportunities for fans worldwide.
Stanley Black & Decker, through its DEWALT brand, continues as McLaren’s official tools and storage partner. By supplying high-performance tools for both trackside and factory use, this collaboration supports the engineering excellence that defines McLaren’s success.
Matt Dennington, Co-Chief Commercial Officer at McLaren Racing, expressed his enthusiasm for these continued partnerships, stating, “It is fantastic to extend so many of our partnerships as we look to build on last year’s momentum and success. Our relationships with these industry-leading brands are vital in ensuring we continue to innovate and push boundaries across all areas of our business.”
This announcement follows McLaren’s recent multi-year agreement with Okta, a leading identity solutions provider, further strengthening its commercial portfolio. After securing their ninth F1 Constructors’ Championship title, McLaren heads into the 2025 season with a reinforced support system. Pre-season testing kicks off in Sakhir, Bahrain, on February 26, ahead of the season-opening Australian Grand Prix on March 16.
These multi-year partnerships signify strong confidence in McLaren’s future and its position as a dominant force in Formula 1. With an unwavering focus on technological advancement and performance excellence, McLaren Racing is well-equipped to chase further success in the ever-competitive world of motorsport.
McLaren Racing is a powerhouse in global motorsport, competing in Formula 1, IndyCar, Formula E, and Extreme E. With a rich legacy and an innovative mindset, the team continues to push boundaries and redefine what’s possible in racing.
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