’Tis the season for retailers to get in the black while delighting holiday shoppers.
Merchandising occurs year round, but the final quarter of the year is when many companies do an extra-concentrated push to conjure a merry mindset. Tapping into visual elements may evoke feelings of joy, but merchandising is also meant to do something practical — drive up sales.
“The goal in any design is to get shoppers to spend more money than they planned to,” Shelley E. Kohan, associate professor of fashion business management at the Fashion Institute of Technology, said in an interview with Retail Dive.
itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors.