Most retailers struggle to minimise markdown budgets. Even those with strong stock optimisation capabilities will still always have to clear stock at the end of the season. But it is possible to reduce markdown spend with a unified approach to sales and fulfilment.
In store, traditional approaches to clearing product with low demand are mostly limited to discounting heavily, moving to outlets or jobbing off to a third party – all directly hitting the bottom line. Any reductions that can be made to store markdowns will therefore help retailers combat the growing pressure on profits.
itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors.