In 2021, the use of data is very much in the public eye. Awareness has been growing for a while, with consumer habits shifting from automatically ticking the ‘all cookies’ box to much more of an informed and concerned approach to privacy. Over time, this will reduce the flow of new useable data from individuals, but will no doubt be balanced out by the increase in open-source data available to buy.
Personalisation has long been a significant goal for those that have large, accessible data stores, with the aim of controlling messaging and engagement with customers at a granular level – indeed, it is something that is often expected by consumers. With technology, accessibility, machine-learning, and analytics all improved, is this achievable? And how can it be achieved without consumers feeling their privacy has been violated?
Norman Broadbent plc (LON:NBB) is a leading Professional Services firm offering five interrelated Talent Acquisition & Advisory Services: Board & Leadership/Executive Search, Senior Interim Management, Research & Insight, Leadership Consulting & Assessment, and executive level Recruitment solutions.
