Retail brands usher in ‘Black November’ as holiday sales kick off early

Black Friday has turned into Black November, as retailers are already teasing their holiday sales.

On Wednesday, Walmart unveiled its Black Friday campaign, which featured the cast of the movie “Mean Girls” reuniting for the ad campaign. The big-box retailer said that Black Friday deals will kick off on November 8. And with the country’s biggest retailer already kicking off its Black Friday campaign, many startups feel like they, too, need to offer holiday deals starting earlier in the month.

The early sales strategy, which has become popular among brands of all sizes in recent years, has its pros and cons. On the one hand, research shows that many Americans still wait for the traditional Black Friday weekend to ramp up their gift shopping. But with major retailers like Walmart and Target launching their sales this week already, more companies see a value of driving fourth-quarter sales as early as possible. This growing trend is now also being perpetuated by Amazon’s second Prime Day sale, which took place in mid-October.

itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.

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