Retail trends to watch as we approach 2024

With over half of 2023 in the rearview mirror, it’s time to take a look at what’s trending in the retail world. I spoke to four retail thought leaders to get their take on what the future of retail holds as we head into 2024. Let’s start with where I see the retail industry taking a turn next year.

New Use Cases for QR Codes

QR code payments remain popular, and the trend shows no signs of slowing. No longer seen as “old school” tech, QR codes are having a renaissance, with their ability to transform how customers shop, pay bills, wire money and drive engagement in general.

For millennials (and other generations) who avoid carrying cash and have become familiar with using their smartphone wallets to pay, these payment systems are a boon. And it’s easy for businesses, too. After generating a unique QR code, they simply post it at the point of sale, attach it to packages or deliveries, or in their windows.

itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.

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