A new chapter in digital branding is opening in 2026. For the first time in over a decade, businesses have the opportunity to secure their own branded top-level domain (TLD) with ICANN set to open applications. This marks a unique chance for organisations to strengthen their digital identity with a DotBrand, such as .yourbrand, allowing complete control over their online presence.
Owning a DotBrand TLD does more than establish brand identity—it provides robust protection against cyber threats, enhances SEO, and builds customer trust. Instead of using generic domains that might not align with brand identity, companies can now design an online space that truly represents their brand. This helps businesses stand out by giving them a unique domain space that’s memorable, secure, and easier to manage.
With a DotBrand, businesses benefit in several ways. Security is enhanced as it mitigates risks from imposters and phishing attempts, instilling greater customer trust. Branded URLs are also more memorable, boosting brand recognition and simplifying domain management, which can reduce costs and streamline digital operations. Additionally, DotBrands can improve search engine rankings, making it easier for customers to find a business online.
The 2026 application window offers a rare opportunity, and businesses that miss it may not have another chance for years. A dedicated space on the internet, fully controlled by the brand, is more than a digital address; it’s a strategic asset that can provide a lasting competitive advantage.
BrandShelter, having guided successful applicants through the process in the last round in 2012, offers a comprehensive support service to ensure a smooth experience. From defining a DotBrand mission and creating a domain name strategy to writing and submitting the ICANN application, BrandShelter covers each phase. Their services include drafting a business plan, performing a cost-benefit analysis, developing a project management plan, and providing continuous support to help clients manage every step of the application process.
Securing a DotBrand TLD in 2026 could be the key to establishing a powerful, secure, and trustworthy online identity that aligns directly with your brand’s long-term vision.
Team Internet plc (LON:TIG) – formerly CentralNic – is a global internet solutions group headquartered in London. Leveraging world-class technologies and industry leading teams, they have been transforming the way organisations, brands, publishers and consumers connect and thrive online.
