Social shopping, messaging apps, video content and artificial intelligence are likely to be integral to social media marketing strategies in 2024.
According to a new study by Emplifi, as consumer goods firms and retailers build out their 2024 goals, marketing and customer experience teams will need to expand their social commerce efforts, explore new ways to leverage their social channels, messaging and chatbot technology, diversify their mix of social video content, and increase investments in social intelligence tools.
“In 2023, social media marketing faced unprecedented challenges due to the rise of ChatGPT, industry layoffs across tech, and major platform changes like Twitter’s transformation to X and Meta’s introduction of Threads,” commented Zarnaz Arlia, CMO, Emplifi. “As brands navigated these disruptions, customer experience remains a crucial focus amid increasing consumer expectations.”
itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.
