Whilst browsing through my usual newsfeeds, I was intrigued by the perspective presented by both McKinsey and MIT that organisations need to harness Digital differently in Board-level decisions if they want to gain a competitive edge and deliver on their strategic goals.
Digital capability and data insight have transformed colleagues’ and customers’ expectations and capability in recent years. What is more surprising, given the wealth of data available is businesses over-reliance on internal data, often resulting in a restricted perspective, and their reluctance to apply more data to perhaps the most critical aspect of corporate futures – business strategy.
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