Global cloud communications software and solutions provider IMImobile PLC, today announced that Hyundai India has integrated WhatsApp as part of their customer service strategy. Using WhatsApp, Hyundai wanted to streamline

Pizza Hut Delivery has been working on promotional SMS campaigns with IMImobile for the last eight years and is always looking to explore ways to evolve its customer communications. Spurred

While the phone still tops the list of preferred channels for customer service, preferences are shifting towards live chat and messaging. This shift is strongly influenced by the way consumers communicate in

As we enter a new decade, Customer Experience (CX) will continue to reign supreme. It has firmly entrenched itself as a source of competitive advantage that the majority of companies are prioritizing. Walker Information’s 2017 prediction that CX will overtake price and product as THE key brand

Despite the rise in popularity of newer mobile messaging channels such as RCS, WhatsApp for Business and Apple Business Chat, SMS remains the primary mobile communications channel for most organizations.

For everything from ordering a pizza to getting an insurance quote, smartphones are increasingly at the centre of our lives. Many of us are now used to contacting brands through

Conversational messaging experiences have become an essential part of differentiating the customer experience (CX) a brand delivers to its customers. Today’s smartphone-first consumer wants to be able to engage with