Technologies like digital clienteling tools and NFTs have created avenues for online engagement that can appeal to luxury consumers while maintaining a sense of exclusivity distinct from the typical public-facing website.
Clienteling apps can also bridge the physical and digital realms, allowing customers to book in-store styling appointments or access concierge services like at-home try-ons and returns pickup.
Despite the fuzziness of the metaverse as a concept, luxury brands have been first movers when it comes to participating in the digital frontiers of fashion. And luxury consumers indicate a range of interests in a variety of new features.
itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors.
