The NRF’s findings indicate an ongoing shift in holiday spending patterns. About 90.6 million shoppers bought their holiday goods online on Black Friday, an increase from 87.2 million the previous year. However, fewer consumers shopped on Cyber Monday this year, dropping from 77 million in 2022 to 73 million this year, according to the NRF.
Black Friday began attracting more online shoppers than Cyber Monday in 2019, the report said.
“The five-day period between Thanksgiving and Cyber Monday represents some of the busiest shopping days of the year and reflects the continued resilience of consumers and strength of the economy,” NRF President and CEO Matthew Shay said in a statement. “Shoppers exceeded our expectations with a robust turnout. Retailers large and small were prepared to deliver safe, convenient and affordable shopping experiences with the products and services consumers needed, and at great prices.”
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