The direct-to-consumer space has seen major growth in recent years, with giants like Amazon and Target paving the way and DTC darlings like Casper and Dollar Shave Club proving the model. Now the pandemic has completely upended the DTC and e-commerce reality, posing several challenges for its players ahead.
INCLUDED IN THIS TRENDLINE
- 8 DTC retail trends to watch in 2023
- Thirteen Lune to open first brick-and-mortar store
- How DTC retailers performed during Black Friday and Cyber Monday
itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.