The end of the checkout aisle

The checkout aisle has long been a source of frustration for both shoppers and grocers. Shoppers endure long waits with limited cashiers available, while grocers face customer complaints and issues of shrinkage, affecting their profits.

Despite advancements in point-of-sale (POS) technology and self-checkout systems, the problems in the grocery shopping experience persist. The solution might be as simple as eliminating the checkout aisle altogether, potentially transforming the shopping experience for both parties.

Many grocery stores already have companion apps that help customers manage their grocery lists, view weekly ads, and locate items. These apps could be enhanced to allow customers to scan items as they shop, reducing the need to scan all items at checkout. Additionally, grocers could use strategic merchandising to encourage online orders, decreasing the number of shoppers queuing at checkouts.

A typical 50,000-square-foot grocery store dedicates 40,000 square feet to sales floor and 10,000 square feet to stock rooms. By reversing this ratio and moving staple products to the stock room, stores can encourage online ordering and reduce demand for check stands. Shoppers preferring to select their own fresh produce would still benefit from shorter wait times due to fewer items needing checkout.

To further eliminate checkout aisles and reduce shopper friction, new technologies such as smart carts and AI-powered cart scanners are being piloted by grocers like Kroger and Albertson’s. Smart carts automatically add items to the shopper’s order, recognising even small items. These can either replace existing carts or be added as modular units, with modular options being more cost-effective.

AI-powered cart scanners placed at store exits capture images of shoppers’ carts, identifying items and charging the shopper’s store account. These systems also help with loss prevention by cross-referencing the cart’s contents with the receipt. Walmart is currently piloting these systems at some Sam’s Club locations.

Eliminating the checkout aisle could lead to experiential grocery stores, where shopping becomes an enjoyable activity rather than a chore. Staff could focus on providing personal service and promoting new products, transforming the grocery store into a destination where shoppers want to spend time.

Eliminating or significantly reducing the checkout aisle could make the grocery shopping experience more efficient and rewarding, ultimately transforming grocery stores into places where people want to be, rather than just places they need to visit.

itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.

Click to view all articles for the EPIC:
Or click to view the full company profile:
itim Group plc

More articles like this

itim Group plc

Holiday shoppers rely on technology for the best deals

Salesforce has unveiled its 2024 holiday shopping predictions. In the 2023 holiday season, online sales were estimated to have reached $1.17 trillion globally, a 3% increase from the previous year, with U.S. online sales rising by

itim Group plc

Retailers and the generative AI revolution

Retailers have had access to generative AI tools for more than a year now, enough time for almost all to witness the new technology’s undeniable power. While the speed and scope of experimentation have varied across

itim Group plc

Retail sales rise in May despite economic uncertainty

Every month, the U.S. Department of Commerce’s Census Bureau releases its initial calculation of the previous month’s retail sales. At Retail Dive, we report on the results for core retail segments, excluding food, auto, and fuel,

itim Group plc

Retail trends in the digital and physical marketplace

Online sales in the U.S. are projected to reach $1.6 trillion, up from $1 trillion in 2023, as reported by Forrester. The appeal of online purchasing continues to resonate with many consumers, despite a moderation since

itim Group plc

Understanding retail trends amid economic and post-pandemic changes

Key Insights from GfK’s Q2 2024 Retail Event Current Retail Trends Amidst Economic Challenges Consumer Confidence: Impact on Product Categories: Changes in Credit Usage Post-COVID Increased Reliance on Credit: Retailer Credit Schemes: Sustainability in Purchasing Decisions

itim Group plc

Innovations in customer engagement and personalisation

With a more positive economic outlook for retailers, companies are turning toward new ways to engage and connect with customers. Learn more about the latest Q1 retail trends, from connecting innovatively in the digital age and

itim Group plc

itim Group reports strong increase in revenue, up 15% to £16.1 million

itim Group plc (LON:ITIM), a SaaS based technology company that enables store-based retailers to optimise their businesses to improve financial performance, has announced its audited results for the year ended 31 December 2023. Financial Highlights ·      Group revenues increased by 15 %

itim Group plc

Consumer shopping behavior trends in retail and e-commerce

To help retail and e-commerce brand leaders identify which consumer shopping behaviors are taking hold and which are not, Morning Consult is tracking shifting consumer e-commerce and retail industry trends through a monthly survey of U.S.

itim Group plc

Revolutionising Retail with data analytics, AI, and IoT

Transformation sweeps retail as leaders deploy data analytics, AI, and IoT to customise experiences with razor sharp precision. Tapping customers’ unique preferences, and innovations bridge market gaps, revolutionising value delivery. Among these innovations, the integration of

itim Group plc

March 2024 retail sales surge 0.7%, exceeding expectations

The Census Bureau’s Advance Retail Sales Report for March revealed a 0.7% rise in headline sales from February, marking the second straight month of increased consumer spending. The latest increase was higher than the anticipated 0.4%