The increased adoption of Augmented and Virtual Reality

  • Augmented reality (AR) and virtual reality (VR) have seen a significant rise in popularity in recent years, including applications catalyzed by the pandemic due to social distancing restrictions.
  • Once considered niche products in the entertainment and gaming industry, AR/VR is seeing expanded use in many industries including education, health care, and marketing.

In recent years, there has been increased implementation of augmented reality and virtual reality technology in various devices for general use. These technologies have provided an “extension” of reality, by providing sensorial experiences that blur the line between the digital and the physical world.

Immotion Group plc (LON:IMMO) bring together thrilling and educational content with state-of-the-art technology to ignite visitor interest, drive ancillary revenues and fuel visitor numbers; utilizing a compact footprint with no upfront CAPEX.

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