Clienteling has become a fashionable word in retailing, and about time too.
Since customer obsession has been linked to loyalty programmes, targeted marketing, and analysing customer data, people seem to have forgotten that the most powerful tool we have is the potential for customer engagement in-store.
But what exactly is clienteling?
Believe it or not, it is just another word for old-fashioned, face-to-face customer service. It means recognising the customer, knowing what they have bought, showing product expertise and demonstrating a can-do attitude in providing every help in servicing their needs and solving their problems.
itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors.
