Adobe’s annual research report, 2023 Digital Trends: Retail in Focus, examines the current trends shaping the retail industry’s development of ultra-personalized experiences. This article covers some of its main points, including how industry leaders are integrating new technology into their workflows to streamline their processes and meet rising customer expectations across all channels for a more efficient Q4 2023.
Retail moves to hyper-personalization
To retain your existing customer relationships and forge new ones, you’ll need to deliver impactful shopping experiences that feel hyper-personal. But to go above and beyond, these experiences need to be able to dazzle each shopper at scale, while also respecting their data privacy and streamlining your operations.
itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.