Food trends come and go and, during my career of consulting to the food sector, I have seen many. Most trends have been consumer driven – those looking for a healthier food alternative or by a desire to try new Global food experiences or flavours. Some of those happen to be on trend at that given time, often triggered by a specific media event, or a celebrity chef (think Rick Stein, Jamie Oliver, or the ever-crusading Hugh Fearnley-Whittingstall).
The consumers of today are well educated when it comes to food, and often been influenced by the media. I think we genuinely care about what we eat and have an interest, if not a demand, to know exactly where our food came from. Children and young people are now far more informed, aware, interested in food, and health conscious. The consumer of the future cares not just about healthy eating, but also about the ecological impacts of food production. This inevitably influences buying decisions which are increasingly based on perceived positive (or negative) environmental impacts.
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