What generative AI means for retail

What a difference six months makes. Until late last year, few people outside of cutting-edge artificial intelligence had even heard of Large Language Models or generative AI.

Now, of course, it’s a different world. When OpenAI revealed ChatGPT in late 2022, it created an explosion of global interest and excitement on a scale we’ve rarely seen before.

Since then, companies like Google, Microsoft, and Meta have created their own large language models. It seems everyone, everywhere — from school students to seniors to C-suite executives — is talking about how it’s going to change everything.

itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.

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