What is Clienteling and how can it empower your retail associates?

The retail landscape has undergone massive disruptions, partly due to the vastness of online shopping. As the move to the digital space intensifies, and the competition grows by the day, brands must quickly identify ways to stand out from the crowd.

But how can you achieve a competitive edge in a saturated market?

The modern consumer not only looks for the right product and price when engaging with your brand; they also crave a highly personalized shopping experience.

Businesses that recognize this fact know that the best approach to retaining their valuable clients is superior customer service, which means clienteling.

itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.

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