Why content owners can’t afford to ignore the advice of our streaming customers

Video streaming apps have come a very long way in the 15 years since I joined the industry. From Real Player, Quicktime and Windows Media Player we find ourselves in a multi-DRM, multi-device, multi-billion dollar industry of SVOD, TVOD and AVOD. But one thing remains constant – if the user experience (UX) is lousy, consumers will go get their content somewhere else.

That’s the message that came across loud and clear when we interviewed six of our customers about their experiences of running streaming services for our recent Whitepaper, Tales from the OTT Frontline. And it’s the message that seems to have resonated most with the many people who’ve contacted me to share their own frontline stories since the whitepaper was published. We certainly hit a nerve!

Amino Technologies (LON:AMO) is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Amino continuously innovates to help customers deliver modern video experiences.

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