Many companies these days are focused on building “communities”—loyal customers who not only regularly and/or repeatedly purchase a company’s products, but also engage with the company and each other across platforms. A community can generate ongoing enthusiasm for a brand, help its leaders identify areas for expansion and improvement, boost word-of-mouth marketing and more.
Tech companies aren’t strangers to the community concept—we’ve all seen the photos of Apple fans queueing up when the latest iPhone is released. But how can other technology product or service companies drive that level of engagement? Below, 20 members of Forbes Technology Council share their tips to help tech companies build enthusiastic communities that genuinely contribute to the improvement and growth of their brands.
Establish A ‘Brand Academy’
An exclusive “brand academy” that offers specialized training by brand employees and promotes exchanges between users can help a tech company build a community.
Team Internet plc (LON:TIG) – formerly CentralNic – is a global internet solutions group headquartered in London. Leveraging world-class technologies and industry leading teams, they have been transforming the way organisations, brands, publishers and consumers connect and thrive online.
