When new registrars or domain resellers begin working with us, they typically start with a single Top-Level Domain (TLD). This initial step involves small volume and small risk, allowing them to test our system while holding certain expectations for API functionality and customer support. As these new clients integrate our systems, they quickly recognise the benefits: our API is one of the industry’s best and more advanced than their current infrastructure. This sophistication translates to operational cost savings and staff efficiency, enabling their teams to focus more on customer care.
Enhancing customer care involves improving the customer experience through upselling processes, which add value to the product. Useful add-ons and additional services make a domain more appealing, strengthening customer loyalty and boosting sales.
One effective strategy for increasing sales and customer loyalty is offering a diverse range of country-specific and generic TLDs. Our advanced registration system simplifies this process, and once new customers see the advantages of our CentralNic Reseller API, they often consolidate everything into this single API. While the idea of migrating domains might seem daunting, our Migration Service is designed to handle even the most complicated TLDs with minimal disruption. Our dedicated team provides step-by-step guidance throughout the migration, ensuring a smooth transition that enhances the overall online presence and user experience, indirectly contributing to revenue growth.
After consolidating their portfolios, resellers typically seek further growth opportunities. This is where our Account Managers play a crucial role. They analyse market statistics, competitors, registry marketing opportunities, and customer needs to identify lucrative opportunities for the resellers. These opportunities range from marketing fund registry promotions that bring in significant revenue to suggestions for implementing popular TLDs that competitors are successfully using. Our sales team is always ready to discuss needs and wishes, ensuring that we maximise the potential of CentralNic Reseller for each client.
To further expand their business scope, resellers can leverage our recommendations on relevant domain services and add-on products. Three services with high potential for increasing customer satisfaction and revenue are Registry Lock, Domain Backorders, and SSL Certificates.
Registry Lock is a security service that protects domain names at the registry level, preventing unauthorised changes by requiring secondary-level data authentication. Offering this service leads to satisfied customers and additional revenue from managing this high-quality security feature.
Domain Backorders allow resellers to help their customers acquire desired domain names that are about to be dropped and released to the general public. Including these in search results creates a positive customer experience and offers lucrative margins, making it an excellent upselling product.
SSL Certificates are essential for anyone selling domains. These certificates enhance website security by encrypting data, making it safer for visitors to share personal information. Websites with SSL certificates show “HTTPS” in their URL, signalling to visitors that their security is valued. This can increase conversions, customer loyalty, and positive brand perception, ultimately leading to revenue growth.
Beyond optimising the primary market, resellers can tap into the secondary market without extra implementation. Our Domain Expiry Program, in partnership with Afternic, allows resellers to auction off domains that customers no longer want, generating additional revenue from otherwise expired domains. The process is automated, requiring minimal effort from resellers while providing a significant revenue stream.
After identifying and discussing all upselling products and options, we continue to refine these strategies, forming a successful long-term partnership. At CentralNic Reseller, we believe that if you grow, we grow with you. We are committed to helping you achieve your goals and ensuring mutual success.
Team Internet plc (LON:TIG) – formerly CentralNic – is a global internet solutions group headquartered in London. Leveraging world-class technologies and industry leading teams, they have been transforming the way organisations, brands, publishers and consumers connect and thrive online.
