Welcome to the next instalment of our ‘Meet the Team’ series at CentralNic Reseller, where we introduce the brilliant minds driving our success. Today, we are thrilled to feature Anusha Gummadi, the dynamic Head of Sales Enterprise.
Anusha’s remarkable sales expertise and leadership have greatly contributed to the growth of CentralNic Reseller. With her deep understanding of sales strategy in Enterprise operations, she brings a wealth of knowledge and a unique perspective on business and innovation.
In an exclusive Q&A, Anusha shares her experiences, wisdom, and insights into the domain reseller industry. She highlights what sets CentralNic Reseller apart from other domain reselling services, particularly the ‘Migration and Consolidation Service’. This service has been pivotal in retaining top-performing clients and onboarding new ones. Anusha explains how this service helps clients manage their portfolios on a single platform, making the process efficient and cost-effective. Her team of migration experts continuously works to refine and automate this service, ensuring smooth consolidations for clients.
Anusha also addresses the biggest challenge for domain resellers today: escalating market competition. CentralNic Reseller helps resellers overcome this by offering approximately 1500 domain extensions via a single API, allowing them to cater to specific industries and niches. Additionally, CentralNic Reseller provides value-added services such as Domain Migration, Backordering, Expire Auction, and Expire Parking. These services help resellers manage their portfolios efficiently and create additional revenue streams. CentralNic Reseller also offers promotional support through registry campaigns, marketing materials, and special pricing to attract buyers more effectively.
In the Q&A, Anusha emphasises the importance of understanding markets and trends. Identifying emerging niches and popular keywords enables resellers to acquire in-demand domain names, enhancing their chances of attracting buyers.
Anusha offers advice for aspiring domain resellers, stressing the need to understand the domain industry, conduct market research, choose a reliable registrar, maintain transparency, provide excellent customer service, price domains competitively, and continuously learn about industry trends and policies. She believes that with patience, persistence, and strategic planning, resellers can build a successful business.
We hope you found this exploration into Anusha Gummadi’s life and perspective enlightening. Her Q&A session is the second part of our ‘Meet The Team’ series. Stay tuned for more insights from our exceptional team at CentralNic Reseller.
Team Internet plc (LON:TIG) – formerly CentralNic – is a global internet solutions group headquartered in London. Leveraging world-class technologies and industry leading teams, they have been transforming the way organisations, brands, publishers and consumers connect and thrive online.
