In his latest article in a series on creating compelling customer experiences, Tiago Lopes explores the aspect of customer communications, and looks at how to keep your outbound correspondence and inbound channels engaging and informative without becoming overwhelming.
In my previous articles, I have emphasised the importance of enhancing digital engagement for brand recognition and customer loyalty, particularly for the digital-first market segments. I’ve also covered the emerging trend of adopting product-based composable UI architectures for swift and cost-effective digital transformations.
However, all these efforts will be in vain if your customers are not aware of or don’t actually use your digital channels.
Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.
