Enterprise UX: The Secret Weapon for B2B Success

Even the best enterprise software can be hampered by poor UX, creating a frustrating experience for employees and customers alike. Leonardo Hodgson digs into the importance of the B2B user experience and looks at how Cerillion isaddressing the challenge of enterprise UX.

Let’s be honest; most enterprise B2B software is not easy to use.

CRMs, Content Management Systems, ERPs and BIs are all notorious for their poor user experience (UX) design and low customer satisfaction. But in recent years, there has been a new generation of enterprise software companies – Salesforce, Asana, Slack and Monday are just a few examples – that are doing a great job of creating user-friendly B2B products.

Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.

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